Job description
- Research and identify content creators in our niche or industry with a substantial and engaged following on platforms such as Instagram, YouTube, TikTok, or Twitter in Egypt, KSA, Gulf Area.
- Reach out to influencers via various channels and establish and maintain positive relationships by effectively communicating our brand’s goals and expectations.
- Negotiate collaboration terms, compensation, and contractual agreements with influencers, ensuring that deliverables, timelines, and exclusivity clauses are well-defined.
- Oversee influencer and content creators’ marketing campaigns, ensuring that influencers deliver the agreed-upon content on time and as per the contract. Track campaign performance and provide regular updates to our brand.
- Continuously nurture relationships with influencers, supporting their growth and engagement. Consider building long-term partnerships with influencers who consistently deliver value to our brand.
- Prepare reports summarizing the results and impact of influencer campaigns for stakeholders within our organization.
- Manage the budget allocated for influencer marketing, ensuring its efficient and effective utilization.
Qualifications
- Proven experience as an Influencer Relations Specialist or similar role.
- In-depth knowledge of influencer marketing trends, platforms, and best practices.
- Strong communication and relationship-building skills.
- Excellent negotiation and collaboration abilities.
- Ability to think creatively and strategically, aligning influencer efforts with brand objectives.
- Analytical mindset with the ability to track and measure campaign performance.
- Familiarity with social media platforms and tools.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Self-motivated and proactive, able to work independently and within a team.
- Bachelor’s degree in marketing, communications, or a related field preferred.