Job description
Manage budgets and monitor campaign costs and ROI metrics
Monitor audience and media trends, practices, and new technologies
Develop advertising strategies and campaigns with marketing teams to most effectively reach the desired audience
Conduct market research and analyze demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements
Track and present campaign data such as views, click-through rates, engagements, and customer conversion rates
Monitor audience and media trends, practices, and new technologies
Develop advertising strategies and campaigns with marketing teams to most effectively reach the desired audience
Conduct market research and analyze demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements
Track and present campaign data such as views, click-through rates, engagements, and customer conversion rates
Qualifications
Bachelor’s degree in Marketing, Advertising, Communications, or a relevant field
At least 1:3 years of experience in the Marketing field
Ability to research recent media trends
Excellent understanding of media analytics tools
Excellent in both Arabic and English