Job description
- Develop and execute performance marketing strategies across channels such as Google Ads, Meta Ads, LinkedIn, and programmatic platforms
- Analyze campaign data and generate actionable insights to improve performance and ROI
- Monitor KPIs and prepare performance reports for stakeholders
- Optimize campaigns through A/B testing, audience segmentation, and bid strategies
- Collaborate with content and creative teams to produce high-quality ads that drive results
- Stay updated on industry trends, emerging tools, and best practices in digital marketing
- Manage budgets effectively, ensuring alignment with campaign goals
Qualifications
Five years of experience in performance marketing or a related field
Proven track record in managing high-budget campaigns with measurable success
Strong analytical skills and proficiency in marketing analytics tools (e.g., Google Analytics, Power BI)
Expertise in PPC platforms and campaign optimization techniques
Familiarity with SEO and content marketing strategies
Strong communication and project management skills
Proven track record in managing high-budget campaigns with measurable success
Strong analytical skills and proficiency in marketing analytics tools (e.g., Google Analytics, Power BI)
Expertise in PPC platforms and campaign optimization techniques
Familiarity with SEO and content marketing strategies
Strong communication and project management skills